Lifecycle Marketing Manager

Managerial / Supervisory
Open to Work From Home
With Business Certificates
Established in 2013
201-500 Employees
Home-based
Total vacancies for this job title: 1
Posted On: December 1, 2022
Job ID: 415517

Video Profile

Details

LIFECYCLE MARKETING MANAGER

 

WHAT WE OFFER:

  • Great Place to Work-Certified Company

  • Premium HMO

  • Holistic employee experience

  • Rewards and incentives

  • Monthly engagement activities

  • Career advancement opportunities

  • Paid referral program

  • Permanent Work-From-Home Setup

About the Client:

 

Founded in 2018 by Wemimo Abbey and Samir Goel, Esusu was built to include everyone on the journey from financial identity and stability toward financial wellness that leads to wealth building.

 

In the U.S., credit is your lifeline to the financial system. To date, 45M+ Americans lack credit scores, and millions more are marginalized due to their background, race, and zip code.

 

Their mission is to dismantle barriers to housing for working families. They believe housing is a fundamental right, and we envision a world without delinquency, housing evictions, and ultimately, homelessness.

 

Job Summary:

 

We are looking for an energetic and creative Email Marketing Manager who will be responsible for accelerating Esusu's B2C platforms with the goal of driving adoption, loyalty or thought leadership. Working closely with the Director of Marketing and Sr Manager of Operations to scale Esusu’s onboarding communications via email, newsletter, events, and more.

 

If you’re looking for a balanced team with a mission-driven culture and the opportunity to develop as a professional, this might be the job for you.

 

Responsibilities:

  • Lead onboarding and activating Esusu renters within the first 90 days with Esusu via key channels including Email, SMS & Traditional comms.

  • Implement, optimize and scale onboarding, activation, and retention campaigns to drive key company KPIs.

  • Launch ongoing experiments (AB testing and multi-variate testing) to scale and optimize Esusu’s resident communications

  • Partner with cross-functional partners(Engineering, Product, Marketing Operations, Account Managers, etc.) to develop processes and systems to scale delivery of communications to renters.

  • Track and analyze high-impact campaigns that inform and improve the awareness of Esusu’s resident portfolio of products.

  • Partner with Account Managers to strategically manage and deliver renter communications to critical accounts.

  • Develop and scale the onboarding process to better service our customers and address segment-specific needs.

  • Develop reporting framework to track and showcase the effectiveness of marketing campaigns.

Requirements:

 

Core competencies we are hiring for:

  • Email Design: Experience writing, developing, and launching email & SMS campaigns at scale.

  • Reporting & Analytics: Own reporting and optimizing email journeys via AB and multivariate tests.

  • Strategy and creativity: Experience thinking strategically around crucial company objectives and developing creative solutions to drive adoption and engage Esusu’s core audiences.

  • Execution & Autonomy - Able to own and manage multiple tasks in a deadline-driven environment.

  • Collaborative - Strong team player, able to take and incorporate creative direction to elevate output.

Above and beyond:

  • Strong organizational, time-management, and problem-solving skills

  • Experience working with a variety of stakeholders ( Sales, Account Management, Product etc )

  • Experience using Braze (or other email marketing tools), Google Analytics Content Management Systems, and reporting tools like Mixpanel, etc.

  • Experience with HTML, CSS, or Liquid tags.

  • Excellent communication, analytical, and forecasting skills.

  • Experience using key tools i.e. Slack, Asana, Jira, Confluence, Excel or Google Sheets, Google Drive, etc.

  • Certification (nice to have but not necessary)

  • Facebook Certified Community Manager

  • Must have Fiber Optic internet with at least 25 Mbps bandwidth

  • Must have a backup desktop or laptop with the latest OS

  • Must be able to work from 12 AM to 9 AM