Online Marketing Manager

Managerial / Supervisory
With Business Certificates
Established in 2019
51-200 Employees
Unit 206,2/F Keppel Center, Samar Loop, Cebu Business Park, Luz, Cebu City, Cebu
Posted On: September 23, 2022
Job ID: 411939

Details

Company Overview


We believe that the best workplace connects your skills, energy and talent to purpose. Veritacore Philippines Inc. is a unique BPO that exists to provide employment for individuals from disadvantaged communities, and through this, transform their lives via a computer-based career.

 

Since 2014, we have been keeping true to our purpose and impacting the lives of hundreds of women and men in Cebu. Our management team comprises dedicated and experienced BPO professionals who go above and beyond to make a difference in the lives of our employees.

We are growing rapidly and now over 200 strong - and are making a name as a world-class company for digital media editing. And we are hiring to support the next exciting phase of our growth into leading digital media technology.

 

We are currently looking for:

 

ONLINE MARKETING MANAGER

 

Role Summary:

 

The online marketing manager is responsible for developing, creating and executing marketing activities spanning both inbound and outbound efforts to onboard new customers. Key responsibilities as follows:

 

Responsibilities/Accountabilities:

  • Manage all online marketing for the company (including branding)

  • Develop the online marketing strategy for the company in line with company expansion strategy

  • Undertake research on services, markets, customers, competitors

  • Coordinate marketing campaigns with sales activities

  • Oversee the company’s marketing budget

  • Managing marketing for multiple services/products/brands

  • Planning and implementing online marketing campaigns

  • Creation and publication of all marketing material

  • Manage and improve lead generation campaigns (in particular email marketing),

  • Monitor and report on effectiveness of marketing outcomes including conversion rates, website traffic, brand awareness

  • Analyzing potential strategic partner relationships for sales/business development opportunities

  • Working closely with our product managers to assist with new product launches

  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Qualifications:

  • Bachelor’s Degree in Marketing, Business Management or equivalent

  • At least 5 years related working experience in a supervisory or managerial level

  • Experienced in ecommerce marketing including email marketing and platforms such as Facebook, Google and LinkedIn

  • Familiar with email marketing platforms (e.g. Mailchimp)

  • With excellent written and communication skills including ability to write articles, blogs, flyers

  • Ability to understand technical details of services, client needs and market trends in order to develop technical content and marketing material.

  • Strong analytical and project management skills

  • Experience building complex marketing programs and reporting on the results

  • Full time job and is working from home set-up