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Sr. Marketing Manager

Managerial / Supervisory
With Business Certificates
Established in 2015
1001-5000 Employees
Mabolo, Cebu City, Cebu
Total vacancies for this job title: 1
Posted On: June 23, 2022
Job ID: 404276

Details

What we offer

  • Competitive Salary

  • Regular Working Hours

  • Fixed Rest Days

  • Good environment for Learning & Development

  • Collaborative Workplace

I. JOB SUMMARY:

 

The objective of this role is to manage the day-to-day role of the Marketing unit and lead the Customer Relation Campaigns. The Sr. Manager is responsible for the company’s marketing and communications strategies, as well as overall branding and image.

 

II. DUTIES AND RESPONSIBILITIES

 

Customer Relations

  • Main person responsible for customer Relations Managment

  • Analyze the current data base and run customer campaign for cross selling and/or upselling for various customer segements 

General Marketing

  • Development and implementation of company marketing strategy

  • Guide the day to day activity of the Marketing team

  • Manage and measure the cost of marketing campaigns

  • Market review (marketing trends and consumer trends)

Branding

  • Develop and implement brand strategy both on traditional means and online.

  • Content creation on for branding strategy

Customer Engagement

  • Supervise the Customer Relation Manager in developing customer engagement strategy

SEO and Lead Generation

  • Knowledgeable and is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. 

  • Overall in charge on the lead generation activity of the company.

Social Media

  • Supervises the Online manager in developing social media campaigns to generate impressions and engagement in all social media platforms

 

III. REQUIREMENTS

  • Filipino citizen and a resident of the Philippines

  • Successfully completed a degree in Marketing

  • Relevant work experience in the area

  • Fluent in written and oral English

  • Expert in Excel or Linux equivalent

  • Advantages: HubSpot CRM, Insightly, Freshsales, Zoho CRM, Really Simple Systems, Sugar CRM, Zurmo CRM, Bitrix24, Streak, Capsule, SuiteCRM, Google Contacts

  • Knowledgeable in regards to SEO and lead generation

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