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Digital Marketing Specialist

2 to 4 Years
High School Graduates are Welcome
With Business Certificates
Established in 2020
2-10 Employees
Hipodromo, Cebu City, Cebu
Total vacancies for this job title: 1
Posted On: May 31, 2022
Job ID: 403503




Job Description:

  • Implement Pay Per Click media strategies for clients;

  • Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients;

  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;

  • Handle the creation of large keyword lists;

  • Handle the creation and upkeep of product feeds;

  • Provide creative copy suggestions and graphical ad templates;

  • Handle the creation of ad copy that meets industry best practice and client goals;

  • Handle display network placement lists on AdWords and through other contextual advertising platforms;

  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;

  • Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;

  • Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;

  • Keep pace with search engine and PPC industry trends and developments;

  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;

  • Monitor and evaluate search results and search performance across the major search channels;

  • Communication to team and management on project development, timelines, and results; and

  •  Work closely with the other team members to meet client goals.

Professional Competencies

  • Passion for Search and internet marketing.

  • Outstanding ability to think creatively, and identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

  • Ability to clearly and effectively articulate thoughts and points.

  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

  • High levels of integrity, autonomy, and self-motivation.

  • Excellent analytical, organizational, project management, and time management skills.

Professional Skills & Qualifications

  • Minimum of two (2) years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

  • Proficiency in MS Excel, PowerPoint, and Word.

  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

  • Experience working with popular PPC ad platforms (Google paid search, AdWords, Yahoo, Bing).

  • Experience working with all networks within the Google Adwords suite (Search, Display, Video and Shopping)

  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

  • Google paid search, AdWords / Bing certification is a plus.

  • BS/BA degree preferred but not required.

  • With experience in Google Analytics, Organic Reach, Paid Ads, Driving website traffic and basic SEO.

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