Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

Job Description:

• Implement Pay Per Click media strategies for clients;

• Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients;

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;

• Handle the creation of large keyword lists;

• Handle the creation and upkeep of product feeds;

• Provide creative copy suggestions and graphical ad templates;

• Handle the creation of ad copy that meets industry best practice and client goals;

• Handle display network placement lists on AdWords and through other contextual advertising platforms;

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;

• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;

• Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;

• Keep pace with search engine and PPC industry trends and developments;

• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;

• Monitor and evaluate search results and search performance across the major search channels;

• Communication to team and management on project development, timelines, and results; and

•  Work closely with the other team members to meet client goals.

Professional Competencies

• Passion for Search and internet marketing.

• Outstanding ability to think creatively, and identify and resolve problems.

• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

• Ability to clearly and effectively articulate thoughts and points.

• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

• High levels of integrity, autonomy, and self-motivation.

• Excellent analytical, organizational, project management, and time management skills.

Professional Skills & Qualifications

• Minimum of two (2) years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

• Proficiency in MS Excel, PowerPoint, and Word.

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

• Experience working with popular PPC ad platforms (Google paid search, AdWords, Yahoo, Bing).

• Experience working with all networks within the Google Adwords suite (Search, Display, Video and Shopping)

• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

• Google paid search, AdWords / Bing certification is a plus.

• BS/BA degree preferred but not required.

• With experience in Google Analytics, Organic Reach, Paid Ads, Driving website traffic and basic SEO.