Back to Search Results
Digital Marketing Specialist
2 to 4 Years
High School Graduates are Welcome
With Business Certificates
Established in 2020
Hipodromo, Cebu City, Cebu
Total vacancies for this job title: 1
Posted On: May 31, 2022
Job ID: 403503
DIGITAL MARKETING SPECIALIST
Implement Pay Per Click media strategies for clients;
Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients;
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;
Handle the creation of large keyword lists;
Handle the creation and upkeep of product feeds;
Provide creative copy suggestions and graphical ad templates;
Handle the creation of ad copy that meets industry best practice and client goals;
Handle display network placement lists on AdWords and through other contextual advertising platforms;
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
Keep pace with search engine and PPC industry trends and developments;
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;
Monitor and evaluate search results and search performance across the major search channels;
Communication to team and management on project development, timelines, and results; and
Work closely with the other team members to meet client goals.
Passion for Search and internet marketing.
Outstanding ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management, and time management skills.
Professional Skills & Qualifications
Minimum of two (2) years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Google paid search, AdWords, Yahoo, Bing).
Experience working with all networks within the Google Adwords suite (Search, Display, Video and Shopping)
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
Google paid search, AdWords / Bing certification is a plus.
BS/BA degree preferred but not required.
With experience in Google Analytics, Organic Reach, Paid Ads, Driving website traffic and basic SEO.