Digital Marketing Specialist, SEO Specialist

The Digital Marketing SEO Specialist is primarily responsible for maintaining the health of the clients’ websites. The Digital Marketing SEO Specialist works towards keeping the websites as informative as possible and and easily available for both the audience searching it and related business on the web as well as for search engines. This person is responsible for driving traffic to the clients’ websites and maintaining the company's reputation with these clients. The SEO Specialist is involved in keyword research, advising of best practices and developing SEO Specialist both on and off page.

What You’ll Do

• Conduct keyword research using various tools (like Keyword Planner and Moz)

• Analyzing websites and social media pages, then making recommendations for improvement.

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Perform competitive analysis and identify gaps in content or areas of improvement in web design

• Monitoring website traffic, search results, and developing strategies.

• Update older content and add effective calls to action to improve user engagement

• Developing link-building strategies.

What You’ll Need To Qualify

• BSc/BA in Marketing, Digital Media or a related field

• At least 2 - 3 years experience in the related field

• Excellent written and verbal communication

• Experience with Google Analytics

• Familiarity with keyword research and management tools

• Experience with email campaigns and paid advertising

• Understanding of ranking factors and search engine optimization practices

• Great customer service and interpersonal skills.

• Experience in JIRA ticketing system is a plus!