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Paid Media Specialist - Dayshift (Temp WFH, Google and Bing Ads)

2 to 4 Years
With Business Certificates
Established in 2010
201-500 Employees
Escopa 1, Quezon City, Metro Manila
Total vacancies for this job title: 4
Posted On: May 19, 2022
Job ID: 402979

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Details

Alley is the performance digital marketing agency powering in-house teams to deliver unrivalled growth online and in-store.  Alley has quickly grown to be the fastest growing advertising company in Australia through running performance digital marketing campaigns for in-house teams that deliver significant ROI.

 

PAID MEDIA SPECIALIST - DAYSHIFT (TEMP WFH, GOOGLE AND BING ADS)

 

Duties and Responsibilities:

  •  Responsible for team’s a/c performance and growth

  •  Communication to team and management on project development, timelines and results

  •  Oversee team management and development

  •  Oversee Process development input, SLAs, Quality Assurance and Best Practices

  • Provide oversight and work closely with other team members to meet client goals

  •  Flawless Campaign set up, execution and day to day management, including optimization & pacing

  •  Tech knowledge including Paid search platforms (Google Ads, Bing), GTM, Google Analytics etc.

Must-Have Skills / Qualification:

  •  Must have a minimum of 2-3 years’ experience of Paid Search experience

  •  Proven track record results via paid campaigns, at scale, to meet aggressive business growth goals

  •  Knowledge of best tools to optimize and discover opportunities in both paid and organic search

  •  In addition to paid search, experience with retargeting and shopping feed campaigns via Google’s networks

  •  Experience managing multiple campaigns across several clients

  •  Experience writing ad copy that is targeted with clear call-to-actions in order to increase CTR and conversion rate

  •  Strong understanding of analytics; Google Analytics and AdWords reporting preferred

  •  Strong understanding of ROI and experience optimizing on different attribution models (last click, first touch, customer lifetime value, etc.); experience with KissMetrics, a plus

  •  Constant use of several PPC optimization strategies including but not limited to location targeting, day-parting, A/B testing, SOV balance, device breakout, etc.

  •  Up to date on the latest paid search technologies, news, updates and Google service offerings

  •  Excellent problem solving skills, attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

  •  Proficient in Microsoft Excel and Office programs

  •  Experience with AdWords Editor and Bing Ads Editor

  •  Deep Understanding of PPC strategies

  •  Excellent organizational and analytical skills

  •  Excellent communication and interpersonal skills

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