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Brand Management Lead

5+ Years
Open to Work From Home
With Business Certificates
Established in 2016
11-50 Employees
Posted On: April 28, 2022
Job ID: 402637




Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!


Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up a nd striving for excellence, and Humility others and never stop improving.


At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs.


Our vision is t o bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery time, we have ambition to build an international brand by establishing contractors. At the same an even more global presence.




The Brand Management Lead reports directly to the Marketing Manager and is responsible for the strategy, planning, actioning & delivery of Demand initiatives of Non-Corp Sales of Lalamove or our regular clients. The KPI of the hired candidate directly impacts and aims to ensure Lalamove’s Transaction Value Targets and Number of Active Users are met on a monthly or full year perspective.



  • Strategize, manage and implement 360 channel campaigns encompassing offline and online channels with the aim of improving metrics such as First Time Users, Active Old Users, Transaction Value and City Growth Targets, all within the given budget.

  • Strategize, manage and implement Promo activities such as Promo Codes and Rebate programs to help achieve conversion of Active number of Users per program.

  • Analyze and utilize existing data from various tools and platforms on hand to make informed decisions.

  • Create online campaigns to move User and Driver Acquisition numbers

  • Performs other duties that may be assigned by management from time to time


  • A relevant degree in Marketing, Business or Brand Management field is advantageous.

  • 2-5 years hands on experience in Brand Management or Marketing Communications roles.

  • Prior Experience in Tech or start-up companies is advantageous, but open to experience in traditional industries as well such as FMCG.

  • Experience in strategizing and managing campaigns implemented offline (such as billboard, radio, TV) and online (Facebook, Youtube, Google).

  • Experience in coming up with Discount Promotions and Rebates for their brands is a plus.

  • Experience in handling a B2C or B2B market. (Both advantageous to the position)

  • Experience in working in a KPI-driven environment such as meeting Demand Targets, Awareness and Conversion Metrics of an assigned project.

  • Comfortable wearing multiple hats at one time.

  • Always seeking for improvements in the way we do things.

  • Fluent in English and Cebuano. Must be currently based in Cebu and has had at least 2 years experience working for a Cebu Target Market.

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