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Digital Marketing Officer

2 to 4 Years
With Business Certificates
Established in 1993
51-200 Employees
TSC. Res. Suites Pres. Magsaysay Str., Mabolo, Kasambagan, Cebu City, Cebu
Total vacancies for this job title: 1
Posted On: January 15, 2022
Job ID: 394997

Details

DIGITAL MARKETING OFFICER

 

  1. Implements social media marketing

    • Maintain all of the Hotel’s social media accounts (updating contents, responding to messages)

    • Design artworks for social media postings

    • Experiment with new and alternative ways to leverage social media activities

    • Create social media campaigns

    • Measure impact of social media campaigns thru analytics

    • Develop leads thru social media

    • Monitor/study trends in social media

  2. Maintains online brand reputation

    • Monitor reviews about the Hotel online

    • Write replies to posted reviews online

    • Address negative reviews online

    • Update contents (photos and information) in partner Online Travel Agencies’ websites

    • Develop relationship with bloggers, other individuals with relevant contributions online

  3. Handles the Hotel website

    • Maintain the Hotel website (update contents, including creation of artworks)

    • Implement strategies to drive traffic to the website

    • Develop leads thru the website

    • Ensure booking engine is visible in the website

    • Measure effectiveness of website thru analytics

  4. Create online campaigns

    • Design online marketing campaigns t promote Hotel online

    • Experiment on strategies to increase market reach online

    • Evaluate impact of online marketing campaigns

    • Do research/ study on latest tools, apps used for effective online marketing

    • Implement online advertising, search optimization, and email marketing to boost online presence

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