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B2B Content Marketing Specialist

2 to 4 Years
Open to Work From Home
Established in 2010
201-500 Employees
Home-based
Posted On: October 18, 2021
Job ID: 389175

Details

Arcanys, a software development outsourcing company, is an awe-inspiring synergy of Swiss entrepreneurial expertise and remarkable Filipino technological acumen. With its headquarters in the thriving Asian metropolis Cebu City, it is officially headed by a team of successful serial entrepreneurs and mainly comprised of extraordinarily skilled Filipino professionals. Armed with an already diverse business portfolio, the company specializes in developing high-quality software applications and platforms for a globally diverse clientele—from startups to established businesses—with a strong focus on innovation.

 

Since its inception, Arcanys has been continuously evolving from a conventional software development company into a multidisciplinary outsourcing provider. Thus, we are consistently looking for not only tech experts that develop high-quality software applications and platforms but also highly trained versatile professionals with a diverse list of competencies. Aiming to expand our pool of multi-talented individuals, we are looking for a versatile B2B Content Marketing Specialist

 

RESPONSIBILITIES:

  • Participating in the development and implementation of Arcanys’ content marketing strategies

  • Crafting interesting, well-researched, and engaging content such as blogs, digital content for emails, ads, social media posts, podcast and video scripts, landing pages; as well as sales enablement materials such as whitepapers and case studies

  • Distributing the content across all relevant channels to drive traffic, engage target users, drive higher conversion rates, and increase brand awareness

  • Continuously measure and improve content performance; create reports leveraging Google Analytics and social media analytics tools

QUALIFICATIONS:

  • Knowledge of the software development or BPO industry is a major plus

  • Bachelor’s in business or marketing with at least 4 years experience in a similar role

  • Strong writing, storytelling, strategizing, and organizational skills; able to write in simple, compelling language (English only)

  • Must be knowledgeable of SEO concepts with experience writing SEO-friendly content

  • Must be knowledgeable of Google Analytics

  • Business software familiarity is a plus (Google suite, Slack, Asana)

ABOUT YOU:

  • You are a self-starter, passionate about learning and always looking for new ways to use content to engage potential customers

  • You are curious and do what it takes to make sure you understand our customer pain points and the value we provide for our customers

  • You are flexible and able to manage parallel deliverables

  • You take ownership of projects to bring them to completion, pulling in resources from across the company as needed or required

  • You are resourceful and have a strong team spirit

  • You like team dinners and games :) 

PERKS:

  • Top compensation based on expertise – we are only looking for top talent and pay accordingly.

  • Work from home allowances - we let you work from the comfort of your home + amazing allowances you get to enjoy!

  • Standard 5 day work week from Monday to Friday.

  • Flexible working schedule. You can choose your working hours (within reason).

  • Flat management style and open-door policy - no to micromanagement and your voice is being heard!

  • Enrolment to HMO for a maximum of 3 immediate dependents on your 1st day.

  • Incentive-based wellness program.

  • Toastmasters, Wednesday Classes, and other learning opportunities.