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Senior Marketing Executive

Managerial / Supervisory
Part timers are welcome
Open to Work From Home
With Business Certificates
Established in 2017
11-50 Employees
Home-based
Total vacancies for this job title: 1
Posted On: September 1, 2021
Job ID: 387402

Details

Join us on our Mission to Teach Every Child to Code!

 

At Roboto Coding Academy, we teach Code Literacy and Computational Thinking to young children in a fun and friendly environment. If you have always wanted to make a positive difference in the education of our next generation, this is for you!

 

Roles & Responsibilities:

  • Lead organization-wide efforts in formulating of Business-to-Consumer (B2C) sales and marketing strategies.

  • Manage and implement B2C sales and marketing strategies, including SEO/SEM (optional), email marketing, Social Media, and outdoor marketing

  • Overall planning and management of marketing calendars, including social media, email marketing and events.

  • Manage and control marketing and advertising budget(s)

  • Perform market research, strategizing, execution and review in B2C segments.

  • Management & Liaison of marketing vendors such as Digital Advertising agencies, designers and copywriters

  • Guide junior staff member(s) in above duties

  • Basic administrative duties.

Who We Are Looking For:

  • Minimum education qualification: Diploma or Degree in Business/ Marketing/Science/ Computing or Technology/ STEM fields

  • At least 2 years experience in sales or marketing-related function

  • Experience in digital marketing, EDM design or copywriting or graphic design is required.

  • Experience in Sales of Education or Enrichment is an advantage. E.g. tuition or enrichment centres.

  • Experience in marketing to parents with  7 – 12yo, is an advantage

  • Able to speak and write effectively in English with basic Mandarin fluency is an advantage.

  • Strong communication skills

  • Diligent and detail-orientated

  • Basic MS office knowledge

  • Software used: HubSpot (CRM, EDM builder), Monday (task management).

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