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Media Analyst

₱20,000 - 25,000 per month

No Experience

Media Meter, Inc. (MMI)

With business certificates

Established in 2003
51-200 Employees

3/F M&J Building 121 Don A Roces, Laging Handa, Quezon City, Metro Manila

Posted On: March 16, 2021

Job ID: 375979

Details


Media Meter, Inc. (MMI) is a media intelligence company that delivers data and analysis right to our clients’ hands. We track campaigns across thousands of media channels including newspapers, magazines, radio, TV, blogs, and social media so brands can gain a better picture of their offline and online presence. For us, it’s all about helping organizations build more effective communications strategies. We do this by showing them the discussions surrounding their brand in the media—from journalists and networks, to bloggers and influencers—and extracting insights from these conversations. Behind our monitoring and analytics service is a team of some of the most talented people in the industry. Our employees embody passion and learning, and we nurture continuous professional growth through mentoring as part of our company culture.
 
MEDIA ANALYST
 
As a Media Analysts, you will generate media evaluation reports that enable clients to assess the overall effectiveness of their campaign strategies. You will also partake in making extensive use of qualitative and quantitative research tools including Sysomos, Meltwater, and Media Meter to capture offline and online news, as well as social media sentiment. The data is then used to support key insights that can help clients improve their marketing and communications campaigns.
 
Core responsibilities:
  • Tracking news releases, broadcast coverage, and social media mentions on a daily basis using media intelligence and social listening tools
  • Summarizing client stories and mentions, and determining whether they have a positive, negative, or neutral impact on clients
  • Interpreting multiple media data and preparing reports in slide format
  • Presenting data and insights to clients
  • Collaborating with media monitoring partners to develop more effective tools for research and analysis
  • Developing more effective reports that provide clients with a clear overview of their media presence and campaign performance
Qualifications:
  • A degree or background in journalism, media studies, marketing, psychology, or similar fields
  • Strong English communication skills
  • Strong research and analytical skills
  • Attention to detail
  • Enjoys working with a team

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