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Premier Family Business Consulting

URGENT: Branding and Marketing Manager

Premier Family Business Consulting

With business certificates
Cebu City, Cebu
Posted on : May 28, 2020
Job ID : 361354


Premier Family Business Consulting is looking for a Branding and Marketing Manager on a National Scale.
We are looking for:
a LEADER who can build and maintain brand integrity across all company marketing initiatives and communications
a CAMPAIGNER whose experiences and education background can adeptly and expertly develop and execute a marketing plan in a national scale.  A marketing plan that is executable with clear measures and innovative strategies for all channels (above and below the line). A campaigner who eats and sleeps with stories to tell particularly in boosting and sustaining  campaigns in the digital platform.
a CREATIVE who has succeeded in creating and managing brand innovations across the highly competitive FMCG market. Strategize and conceptualize stories that increases brand equity and influences sales.
Job Responsibilities:
  • Develop brand and marketing strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short- and long-term basis.
  • Planning and execution of marketing initiatives, and all communications and media actions on all channels, including online and social media
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Conducting market research and analysis to evaluate customer insights, trends, brand awareness and competition ventures
  • Develop marketing partnerships with retailers, media partners, and other external partners
  • Analysis of sales forecasts and relevant financials and reporting on product sales
  • Proven experience as brand and marketing executive or similar role, preferably with experience in FMCG company and/or pharmaceutical industry
  • Strong experience in executing digital ad campaigns in multiple channels and executing paid advertising programs on online platforms such as Youtube, Facebook, Twitter, Pinterest, Google AdWords, and Instagram.
  • Strong experience in dealing with Marketing and Branding Agencies who might carry campaigns for the company.
  • Must have high interpersonal skills and can work best even with others with different expertise.
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Knowledge in analytical tools, such as web analytics (e.g. Google Analytics)
  • Excellent interpersonal skills, oral and written communication
  • Strong organizational and time-management abilities
  • Possess outstanding creativity, strategic and storytelling abilities
For more information about our company, visit our website:

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