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Brand Manager

Managerial / Supervisory

Oxychem Corporation

500 Boni Avenue, Mandaluyong, Metro Manila
Posted on : October 04, 2019
Job ID : 335608

Details

OXYCHEM CORPORATION
 
Is currently looking for:
 
BRAND MANAGER
 
Job Type: Full Time
 
OVERVIEW
  • Analyzing our brand positioning and consumer insights;
  • Helping shape and communicate our vision and mission;
  • Translating brand elements into plans and go-to-market strategies.
RESPONSIBILITIES
  • Direct / plan social media for brands handled
  • Manage a team of marketing people working on brand initiatives
  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
JOB QUALIFICATION
  • Candidate must possess at least Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent.
  • Proven working experience as Brand Manager or Associate Brand Manager
  • 4-6 yrs experience as Brand Manger or equivalent
  • With relevant experience in social media marketing 
  • Required Skill(s): Digital Marketing, Social Media Marketing
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives 
  • Excellent understanding of the full marketing mix 
  • Strong analytical skills partnered with a creative mind 
  • Data-driven thinking and an affinity for numbers 
  • Up-to-date with latest trends and marketing best practices


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